At Reel AK Jewelry, our branding has undergone a transformation that better captures the essence of Alaska’s natural beauty and aligns with our expanding product line. We've shifted from our previous color palette of coral and teal to a more sophisticated and muted selection of gold, navy, cyan, and dusty blue. This updated palette reflects a refined elegance that complements the intricate details of our designs.
Our logo has also evolved from a water colored salmon to a sleek, modern abstract wave. This change symbolizes our enduring connection to the water while allowing us to showcase a broader range of nature’s elements in our jewelry. The new logo helps us maintain our focus on nature-inspired pieces, now including our Birch Bark, Topographical Maps, and upcoming Floral collections.
This branding update is more than just a fresh look; it’s a reflection of our growth and our commitment to celebrating the natural world. You'll see these changes across our Etsy storefront, Shopify website, packaging, and social media. Each element of our new branding is designed to resonate with nature lovers and convey the spirit of Alaska that is integral to our brand.
As we continue to expand our product offerings, we remain dedicated to creating jewelry that embodies the beauty and essence of nature. Our updated branding supports this mission by providing a cohesive visual identity that reflects the elegance and depth of our designs. Whether you’re exploring our latest collections or revisiting our classic pieces, we hope our new look enhances your experience and connection to the natural world that inspires us.
